My story

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I have never followed a straight line.

My career began in music — performing, producing, building something from nothing in an industry that rewards the bold and ignores the cautious. I learned early that visibility is not about volume. It is about precision. Being in the right room, saying the right thing, to the right people — before anyone else understood why socials really mattered.

That instinct took me across industries, cities, and disciplines. Each world had its own language, its own codes, its own definition of authority. I learned them all. Not by studying them — by moving through them. 

J’ai eu le privilège de côtoyer et d’apprendre auprès de talents chez Wilhelmina LA, Nike Communications, Vayner Media, Cossette, Studio La Majeur, Mind Roots, et bien d’autres.

Ces rencontres nourrissent aujourd’hui ma pratique et ma capacité à guider des projets authentiques.

What I discovered along the way is that every industry has its niche, its own communication language, its own boundaries of taste and tact. Some markets reward audacity. Others demand restraint. Some audiences want creative provocation. Others want the quiet authority of deep expertise. Knowing the difference — and building within it — is the real work.

That understanding became a practice. The practice became Hecate Projects.

Today I work at the intersection of culture, strategy, and presence — helping serious professionals become impossible to ignore in their market, on their own terms, in their own language.

This is not about being louder.

It is about being unmistakable.