Hecate Projects
Our Work
Every engagement below began with one question — what is standing between this business and the clients it deserves? The answer is never the same twice. The approach always is.
0 1 — Le Mousso x ANI VLOG
Brand Partnership & Cultural Positioning Creative & Hospitality Industry — Montreal
The problem — A high-end Montreal institution with an exceptional reputation and a digital presence that was not speaking to the audience their calibre deserved. Cultural heritage and creative depth were present in the room — invisible online.
What shifted — A repositioned brand narrative that connected cultural legacy to contemporary relevance. New audience reach across platforms with content that reflected the actual level of the experience. Non-followers representing over 50% of total reach within the first engagement — meaning the right new people were finding them for the first time.
The result — 10 shares on a single piece of content. 2,518 new accounts reached. A partnership that opened doors to conversations neither brand had access to before.


Le Mousso, Mention Guide Michelin Tasting menu concept.

Restaurant Le Mousso, Guide Michelin metionned

Wagu Steak, Antonin Mousseau Rivard, Mousso, Guide Michelin mention

Le Mousso, Mention Guide Michelin Tasting menu concept.
0 2 — OneChuck Productions
OneChuck Productions is a High-End Creative Production Company It's expertise is portrayed in Television, TV & Web Commercial & Nation Wide Government Campaigns — Based in Montreal
The Challenge — A production house with national broadcast credits and government public health campaigns. Their digital presence communicated none of it. Used to being referred and a reference for many years but now a whole new generation and world is happening in traditional Marketing.
During a new client meeting — a prospect pulled up their Instagram and asked if they were new to the industry. Client noticed non of their creative highlevel work were on their socials. OneChuck founder understood the importance of marketing even if you are making marketing in the first place.
What shifted — A complete repositioning of how the company showed up digitally — aligned to the actual level of the work, the clients they served, and the market they belonged in. The perception gap was closed.
The results — In an industry navigating one of its most difficult periods — Q1 2026 revenues increased 30% compared to Q1 2025. Former clients re-engaged unprompted. The right conversations started happening before the pitch.


Prod by OneChuck Productions

Prod by OneChuck Productions

BTS - Prod by OneChuck Productions

Prod by OneChuck Productions
0 3 — JUL G Productions
Authority Positioning for a B2B Consultant Professional Services — Montreal
The Challenge — A consultant with deep industry expertise, a strong track record, and no digital infrastructure to communicate either. Entirely dependent on referrals. Invisible to the calibre of client his work warranted. Every new conversation required starting from zero because nothing online was doing the work between meetings.
What shifted — A complete diagnosis of the gap between offline reputation and online presence. A strategic architecture built around three layers — Foundation, Authority, Acquisition — designed to make the right clients find him before the pitch begins.
The result — A system built and ready for execution. The full strategic document and growth architecture delivered. Case study available on request.


wagu par Chef Antonin-mousseau rivard chef extraordinaire. Rising Star - Michelin Guide mention

Restaurant Le Mousso, Guide Michelin metionned Best high end restaurant in Montreal.

Annie Sama is the founder of Hecate Projects, a strategic B2B firm specializing in branding, repositioning, and high-value digital presence. She works with founders and professionals to build authority, refine positioning, and attract premium clients through structured growth systems.

wagu par Chef Antonin-mousseau rivard chef extraordinaire. Rising Star - Michelin Guide mention