ACDA - Association cycliste en développement des affaires

ACDA — Road-Safety Training Video Series

· Business Development · Creative & Production Lead · Co direction · Art Direction · Sound Design ·
· MIX · Mastering

About the contract :
Secured a 5 figure mandate with ACDA to develop a road-safety training video series designed to transform technical safety information into clear, engaging and memorable educational content for the organization’s members and volunteers.

Led the project from initial business development, concept writing and pitch, through delivery. Developed the opportunity with client, defined the scope and creative approach, prepared and negotiated the agreement, coordinated part of the production priorities and collaborator, as well as maintaining alignment between the client’s communications objectives and the final creative execution.

This project is a sum of years of experience where I Co-Directed, created, wrote the concept, overall creative language and rhythm of the campaign, including, moodboards & conceptual design language, visual direction and scenography. The last step was producing original music, sound design, mix & mastering.

A bit about the concept writing and intention behind my Art direction.
The resulting series combined educational objectives with a more cinematic and accessible format, turning safety procedures into content designed to capture attention and support learning and adoption. Light hearted and references to video games portrayed in the most simple way the message and storyline for educational efficiency to retain information. I call this a brain hack, rapid, clear, childhood and universal references.
Creating cultural references like memes from members of the associations, bringing the Sponsor upfront and creating & designing a custom hero game card concept within the concept.

This is the type of project where client let us create within their needs and trusted us to deliver a high end and sustainable longevity tool for their association.

We give a 10 out of 10 to ACDA for being so amazing to work with and for trusting us on this project.

Association cycliste en développement des affaires
https://www.acdaquebec.com › ...