Hecate Projects
Educational Video Series for ACDA
Association Cycliste en Développement des Affaires
The Challenge — Translating technical safety requirements and client priorities into a coherent, easily digestible narrative for experienced cyclists. The content needed to capture adult professionals' attention and be immediately intelligible—even in environments where audio is off—without resorting to inflated corporate jargon or a moralizing tone.
What shifted — A complete shift towards a "discovery-first" methodology and respectful adult communication ("reminders, not lectures"). We designed custom visual identities, recurring cues, and graphic hierarchies optimized for silent comprehension. We also seamlessly integrated sponsor messaging without compromising the educational focus.
The results — A highly engaging, scalable multi-part series of short educational safety videos engineered for both live pre-ride screenings and digital distribution. It delivered consistent safety briefings that enhanced the member experience and provided durable value for hundreds of annual briefings.
What this proves about Hecate:
Hecate Projects transforms complex information into clear, engaging, strategically structured educational content designed for a specific audience and business objective.
B2B CASE STUDY
— OneChuck Productions | B2B
OneChuck Productions is a High-End Creative Production Company It's expertise is portrayed in Television, TV & Web Commercial & Nation Wide Government Campaigns — Based in Montreal
The Challenge — A production house with national broadcast credits and government public health campaigns. Their digital presence communicated none of it. Used to being referred and a reference for many years but now a whole new generation and world is happening in traditional Marketing.
During a new client meeting — a prospect pulled up their Instagram and asked if they were new to the industry. Client noticed non of their creative highlevel work were on their socials. OneChuck founder understood the importance of marketing even if you are making marketing in the first place.
What shifted — A complete repositioning of how the company showed up digitally — aligned to the actual level of the work, the clients they served, and the market they belonged in. The perception gap was closed.
The results — In an industry navigating one of its most difficult periods — Q1 2026 revenues increased 30% compared to Q1 2025. Former clients re-engaged unprompted. The right conversations started happening before the pitch.
Prod by OneChuck Productions
Prod by OneChuck Productions
BTS - Prod by OneChuck Productions
Prod by OneChuck Productions